How to Create Binge-Worthy Instagram Stories that Sell
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Jess Fynn on How to Grow Your Business on Instagram Stories
Instagram Stories are where it’s at! We all want to know what to post and how to get better engagement on the platform that everyone is loving. But how do you actually create Stories that people don’t tap forward on? That’s exactly what we’re talking about in this episode with sales and marketing coach Jess Fynn. Jess is sharing the best tips and strategies for creating Instagram Stories that are totally binge-worthy, how to get more engagement on your Stories, and how to convert your Story watchers into clients.
Check out Jess’ website
Follow Jess on Instagram @socialquestmedia
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Her Entrepreneur Journey
Originally from Maryland, Jess moved abroad to Europe with her husband for his career, and while finishing her degree, she needed something that would let her be creative. She started a travel YouTube channel, and that’s where she got her confidence on camera. She ended up having a corporate job that she knew wasn’t right for her, and after seeing someone on Instagram talking about being a social media manager, she decided to give it a try.
Because of her camera confidence and her willingness to be open and herself, Jess was able to get a lot of clients just from Instagram Stories. She fell in love with coaching after offering some strategy sessions and tied it all together in the business she has today. Now she is a sales and marketing coach and the owner of Social Quest Media, and helps female entrepreneurs become the go-to leader in their online space.
What is it that really makes a Story binge-worthy?
The first thing is about having confidence in who you are and what you’re selling. This really comes across in video. There’s so much that can represent who you are in a video that you can’t necessarily do in writing. If you really want to keep people engaged for a training, don’t go over about 20 slides, and make sure you’re focusing more on quantity than quality.
When you give away value, you are establishing the trust factor that leads them to your call-to-action.
Give your best stuff away for free - you need to share value that’s equal to the cost of the thing you’re trying to sell. If you sell a program that’s $1,000, you need to provide value that’s worth $1,000 to your audience for free. You want them to be so blown away by your advice and tips that they love and trust you and can’t wait to follow through on the call-to-action you’ve given them.
Do we need to constantly post on Stories?
In a sense, yes - there will inevitably be people that don’t see posts on your feed but look at your Stories and vice versa, so you wan to make sure you’re really posting great content all over the platform. The good news is repurposing your content is a quick and easy way to really utilize the whole platform. Do mini trainings on your area of expertise, get personal in your Stories and let your audience get to know you, and repurpose content from your feed and other areas in your Stories to really build them out.
How can we get better engagement on Stories?
Create amazing content that provides a ton of value, but then try to move the conversation into your DMs. This is the best place for you to really build that relationship with your potential customer and find out their pain points and wants, and then sell them the solution that you have. On your Stories, using polls, questions, etc. to really push engagement and establish more of a connection are always extremely helpful. When you want even more engagement, get even more personal - your audience will relate to you more and build on that connection.
Also consider posting polarizing content. This brings people in and brings awareness to who you are, your values, and what makes you stand out. Share your opinion about something going on in your industry that you don’t necessarily agree with or share specific mistakes that your potential clients are making. Instead of “5 ways to be better at Instagram Stories” try saying “5 mistakes that you’re making on Instagram Stories.” It calls your customer out a little bit, but then opens the door for you to provide the solution.
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